Illustration from an RCA dealer-promotio brochure of ca. 1926, “rolling out” a new symbol for RCA tubes, the “Radioman.” He was expected to join the, er, pantheon of logotypes for U.S. consumer goods: the “ArgoStarch” Indian-maiden figure, the “Dutch Boy Paints” youth, the “Gold Dust Twins”, the “Cambell,s Soup: cook, etc. The goofy Radiotron Man appeared in three-foot high cardboard cutouts for display in radio showrooms. However, unlike his cohorts, he was apparently a one-season wonder.